As market leaders, last year we continued to drive and improve our training offering with 47 different performance programs on offer and 573 unique training and event sessions, while 401 of those took place online.

The sessions catered to everyone in our group from administration, property management, marketing, business leadership, and sales. Proving that our cutting-edge technology was a large focus in 2024, there were 143 digital training sessions, along with 140 sales training sessions.

Level up

A key program for the group is Pathways. Our national Pathways program has been a springboard for success, nurturing many of our group's top-performing agents since its inception.

Pathways is an invitation-only program for experienced agents at Premier status or above who are looking to take their business to the next level.

“To date, we’ve seen 301 agents complete the Pathways program across Australia. Each of those participants have had their own bespoke plan, working one on one with their accountability coach,” Bianca said.

“While not all of the work conducted during the Pathways program can immediately point to an uplift in commission revenue, the results are in the consistent growth over time that overwhelmingly outperforms the averages for the overall sales network.”

Ray White Upper North Shore sales agent Thomas Merriman has been with the group for the last five years. This financial year, he’s doubled his performance and is well on track to hit Chairman’s Elite level status.

Last year, he committed to Ray White’s six-month long Pathways course and implemented everything he was taught there.

“I didn't initially want to attend as I figured I had been an agent for 10 years. I thought I knew everything but I realised in the first 20 minutes that I definitely didn't,” he said.

Appraisal numbers are the leading indicator that Thomas’ team tracks. They have weekly targets for sales, calls, connections, appraisals, presentations and listings.

“We knew we had to do 300 appraisals to reach our GCI goal. So we reverse engineered our goal and worked out how many calls we had to do to produce the number of sales,” he said.

Thomas' key takeaways

• The first session was a planning session and we had to write down our goals for the year around what we wanted to achieve. Writing them down helped me achieve my first two goals and come close to achieving my third goal

• My team and I did a break out session with head of performance for New South Wales, Alex Pattaro, where he encouraged me to set an appraisal goal. The year before, I had done 127 appraisals so I set my goal at 200. Alex told me that wasn’t enough and to aim for 300. I ended up doing 325

• From the accountability session, I became a better manager of my team’s data. We set up a strict structure around managing data including calls, connects and appraisals

• The two main ideas that came out of the Pathways program were team management and accountability

Autumn edition
The White Report
Check out more great stories from Ray White's latest member magazine.

Up next

Community spirit drives Ray White Jimboomba
Back to top