Content Strategy and Production Lead
Anita serves as the Content Strategy and Production Lead for the Ray White Economics team. Creative and curious by nature, she excels at transforming complex data and ideas into compelling narratives that engage and inform audiences across multiple platforms.
With a degree in Architecture from UNSW, Anita brings a design thinking approach to content strategy that sets her work apart. This foundation, combined with her analytical mindset, allows her to visualise information and create content pieces that resonate with diverse audiences.
Anita's career spans multiple industries, from financial advisory to global software companies, where she has consistently demonstrated her ability to elevate content strategy and production processes. Most recently as Global Content Team Leader at a B2B software company, she successfully led initiatives across international markets whilst driving significant improvements in production efficiency and effectiveness.
Her expertise lies in creating seamless content journeys, implementing strategic frameworks, and developing comprehensive measurement approaches that demonstrate clear ROI. Anita's background in both creative design and data analytics gives her a unique ability to balance aesthetic appeal with performance metrics, ensuring content not only looks great but delivers measurable results.
In start-up environments, Anita thrived by simultaneously managing content creation, leadership, project management, and data analysis responsibilities. This versatility, combined with her collaborative approach built on iteration and clear communication, makes her exceptionally effective at leading cross-functional teams and stakeholder relationships.
Anita brings a valuable fresh perspective to the Economics team, combining her extensive content expertise with new insights into the real estate industry. Her proven track record in transforming complex information into strategic communications positions her as a valuable asset to the Ray White team.
