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NurtureCloud is cutting edge technology that uses “propensity” to uncover leads within an agent’s database. “Propensity” is calculated using data points from a range of sources, and NurtureCloud integrates this with an agent’s database to surface contacts that are more likely to come to market in the next 90 days.
Concierge is a team of energetic and enthusiastic young professionals who are highly skilled in Ray White’s technology and how to communicate with people at all stages of their real estate journey. The team is set up in a way that makes them an extension of an agent’s team. They call from personalised phone numbers, send follow-up SMSs, and organise appraisals directly from the agent’s own account, all the way through to booking in a meeting time between vendor and agent. They can also email property reports directly from the agent to customers.
For Concierge, ensuring customer satisfaction has always been the number one priority; NurtureCloud compliments this priority by surfacing customers that are very likely to want to receive a call and an appraisal, and the experienced Concierge team takes it from there.
Mike Tucker, CEO and Director of the market-leading Ray White Stocker Preston (RWSP) business in Western Australia, has been using Concierge since 2023.
“Concierge, together with NurtureCloud has led our agents to understand the core activities that need to be done to be a successful agent,” he said.
“This has been a major benefit of being part of the Ray White Group, to have a business like Concierge and a technology like NurtureCloud; empowering our agents on implementing best practices to run a database, using the tools and expertise to set them up for success.”
Concierge was instrumental in working the neglected data of RWSP, especially those clients that had not been contacted for some time. With an investment of $40,000 by RWSP, Concierge has contacted and built relationships with those clients resulting in Stocker Preston securing eight listings so far with a potential commission of over $200,000, as well as an up-to-date database. The return on investment makes it a no-brainer.
However, Mr Tucker sees the businesses use of Concierge as a ‘partnership, not a service.’
“We’re working toward the same goal in change management. Results are important, however it’s not the only metric I am looking at,” he said.
“It's more about changing behaviour.”
Clare Anstey, who leads the Client Nurturing team at Concierge, understands the importance of harnessing NurtureCloud while continuing to provide a nurturing touch-point to clients and potential vendors.
“The more I work with businesses who have incorporated Concierge into their prospecting efforts, the more I see the symbiosis of NurtureCloud and our offering to the network,” she said.
“It’s about having a consistent plan for your database approach and focus on the long-game.”
Courtney Martin, General Manager for NurtureCloud has been instrumental in rolling out the NurtureCloud technology to the Ray White network.
“The greatest consistency in real estate is inconsistency,” Courtney said.
“In fact, we’re the only industry in the world where our success starts to create our failure. Picture this: you prospect, you book appraisals, you list properties, and all of sudden your time is steered towards selling these properties, so you stop the one activity that got you those listings in the first place - making calls.
“That’s why I love NurtureCloud's integration with Concierge,” she continued.
“Agents can choose a budget they want to work with in NurtureCloud, and the best 50, 100, 200 calls are delegated to Concierge each week. They’re completed on time, every time and the agent's diary is filled with appraisal opportunities so those listings can keep on flowing.
“We know an agent's success is dictated by the percentage of time they spend in front of a customer, and with Concierge, we can simply talk to more customers… consistently.
“It just makes sense for agents looking to add capacity to their business and value to their communities.”
The demand for Concierge is growing, powered by its deep integration with NurtureCloud. Clare believes the stewardship of Concierge by CEO Kelly Tatlow has been integral in the human, communicative approach of the team.
“Kelly Tatlow embodies the importance of positive, powerful communication when it comes to delivering exceptional customer service,” Clare said.
“Just like her husband, Mark McLeod, (Ray White Chief Strategy Officer - Real Estate) who is spearheading the adoption of NurtureCloud within the Ray White network, Kelly exemplifies the importance of a human voice on AI led prospecting insights. Name a better duo.”
