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Ray White Victoria and Tasmania digital specialists Jess Groves and Fiolla Ziba spoke to the network about the OneSystem, which holds the group’s cutting edge tech stack.
“The technology houses our agent operating tools which benefits each agent’s profitability and growth. We own our own technology too, so we control their features and functionality,” Ms Groves said.
“Our tech cannot be replicated and we are at least a decade ahead of our competitors. Our networks are the combined efforts of our network through all our activity,” Ms Ziba said.
Ray White Group Head of Performance and Recognition Bianca Denham spoke about the extreme visualisation of goals.
“Take Arnold Schwarzenegger for example, he believed his goals so clearly that they became a reality for him. Setting intention for 2025 is critical. Arnie had so much adversity and look what he achieved.”
Born into a poor family in the tiny Austrian village, The Terminator and Kindergarten Cop star used his muscles and charm to be crowned Mr Universe and went on to be a high level politician in the US.
“People who have bigger goals get more. It’s as simple as that. You have to write your goals down and share them with people. You need to understand the difference between a goal and an aim.”
Ms Denham interviewed Ray White Upper North Shore sales agent Thomas Merriman, who has been with the group for the last five years. So far he has doubled his performance and is well on track to hit Chairman’s Elite level status this year.
Last year he committed to Ray White’s six-month long Pathways course and implemented everything he was taught there. “I didn't initially want to attend as I figured I had been an agent for 10 years. I thought I knew everything but I realised in the first 20 minutes that I definitely didn't.”
Appraisals is the leading indicator that Thomas Merriman’s team tracks. They have weekly targets for sales, calls, connections, appraisals, presentations and listings. “We knew we had to do 300 appraisals to reach our GCI goal. So we reversed engineered our goal and worked out how may calls we had to do to produce the number of sales,” he said.
The day also included a property management break out session with keynote speaker Peter Thurin.
Mr Thurin spent more than 20 years owning, building and selling successful businesses and shared his learnings with Victoria’s top property managers.
"What are your non-negotiables - write them down. If you write nothing, you’ll do nothing,” Mr Thurin said. "Doing nothing is a choice.
"I have one simple formula, it is experience or event plus response equals the outcome. You can’t choose the events you experience but you can choose how you respond and how you respond shapes the outcome.
"When you leave here today, what will you stay focused on? How will you maintain momentum? And who will you have as your accountability partner?
“Small steps taken over a period of time result in massive achievements.
“If everything is important, nothing is important. You need to be fiercely focused about what matters to you.”
