As a team of 20 marketing specialists, we’re based across Sydney, Brisbane and New Zealand, and service our Ray White network globally. We’re champions of yellow, implementers of innovation and custodians of the brand. We make it our mission to assist every Ray White member to be at the cutting edge of marketing.
We cover all aspects of marketing and communications with specialists in PR, social media, customer experience, internal communications, property management and in-house designers.
We’re here to do four main things:
Drive the brand - in the hearts and minds of not only our customers, but our members and the industry
Build customer loyalty - happy customers do your marketing for you - we have a number of ways to help you build, and keep, strong relationships with your clients
Win listings - everything we do has a lens to help our agents and business owners generate more leads.
Launch - ensure members joining the group launch their ambitions with a robust onboarding strategy so they can hit the ground running
Sophisticated and unparalleled marketing technology, right at your fingertips.
Canva
For those who are already familiar with the platform, you'd know how easy Canva is to use and create beautiful designs. The best news yet - we've preloaded hundreds of Ray White branded templates ready for you to drag, drop and create!
Available to all Ray White and RWC members as part of our One System, Canva now provides you and your team free access to a powerful suite of marketing templates. Whether you need social media tiles, presentations, flyers, or anything in between, we've got you covered with thousands of professionally designed templates.
What you can expect from our Canva x Ray White Group partnership is collaboration made easy, being able to work in real-time with your team, easy access to brand kits and premium content with an extensive library of stock photos, videos, animations etc., AI integrated features making day-to-day marketing tasks more efficient and enhancing your designs, and so much more.
Brand Central
Brand Central is your online ordering system and home to your Ray White agent/office and property marketing templates. From property and agent press ads to flags, billboards and everything in between, this is where you’ll find them.
Integrated with your CRM, VaultRE as well as your people management platform my.raywhite.com all of your property and agent information syncs for an easy and streamlined property marketing experience.
With over 3,000 templates at your fingertips you are armed with the tools and resources to create exceptional property marketing.
Designly
Designly provides you quick release marketing templates for email communications, social media and digital listing presentations which can be customised for your office and property listings. These are ready-to-access e-marketing templates with data merge fields pulled from VaultRE.
DesignlyPro is an extension of Designly that will help you create stunning pre-listing kits and listing presentations that can be customised to fit the needs of each individual. The software is designed to make the process of creating these presentations easy and efficient, while also ensuring that they are professional and impactful.
DesignlyPro is also integrated with VaultRE to make it even more convenient for agents. With this integration, agents can easily access their client data and use it to customise the templates. Explore the advantage of DesignlyPro with a variety of templates available that are made by our marketing team to ensure a visually appealing and professional experience, while being able to be tailored to suit you.
Marketing Training Series
Our marketing team consists of 20+ marketing professionals, across multiple specialities including social media, content, communications, video, design, brand etc. Throughout the year, we've curated a schedule of 24+ sessions as part of our Marketing Training Series, educating our network from the basics of marketing, deep dives into social channels and paid advertising, to theory when applying brand and design strategies.
These structured sessions welcome anyone within our Ray White Group to participate, and attribute their completed lessons towards our Marketing Accreditation program. The Ray White Marketing Accreditation program acknowledges the achievement of marketers, admins and agents who display outstanding knowledge and implementation of Ray White marketing across three different levels: Bronze, Silver and Gold.
