The 10 week accountability program provided a framework for high performance over the seasonally slower summer months.
The Ray White national performance team, along with other specialist teams, provided daily check-ins and training with the focus over each session being about how to improve various elements of prospecting, making calls, adding home owners to the database, stocking the pipeline, and booking and conducting appraisals. Included in the boot camp program were sessions on appraisals, using geodata, referrals, pipeline management, and more.
"We have always accepted there is a large portion of the industry who switch off from mid-December to late January, meaning productivity, and consequent listing and sale activity grinds to a halt,” Ray White head of performance and recognition Bianca Denham said.
“We wanted to see if we could influence that trend for those agents who were keen to keep going when everyone else was on holiday.”
