Ray White Victoria & Tasmania joins as the Platinum Partner of the Collingwood Football Club in the category of Residential and Commercial Real Estate Sales and Leasing.

Its iconic yellow logo will feature on the club’s footballs used throughout AFL and AFLW training sessions and pre-game warm ups.

Collingwood CEO Craig Kelly launched the partnership today at the AIA Vitality Centre alongside Ray White Victoria and Tasmania CEO Domenic Belfiore, and Collingwood players Scott Pendlebury, Isaac Quaynor and Bri Davey.

Kelly welcomed Ray White to Collingwood and said the club was excited to partner with such an iconic Australia-owned company.

“We are delighted to unite with Ray White and are grateful for their support across our AFL and AFLW programs,” Kelly said.

“Our partnership with Ray White is a testament to the power of shared values. Both of our organisations are deeply committed to fostering strong communities, and this partnership will allow us to inspire and engage audiences across the country.

“We look forward to working alongside Domenic and the Ray White team over at least the next three years.”

Established in 1902, Ray White has grown to become Australasia’s pre-eminent real estate group, with 1,000 offices across Australia, New Zealand, Indonesia, Hong Kong, the Middle East and Europe.

The enduring business is built on momentum to continue growing, remain curious and foster pride in its relationships to ensure that all members and customers receive industry-beating service.

Ray White Victoria and Tasmania CEO Domenic Belfiore highlighted the significance of the partnership.

“Side by side, Ray White and Collingwood share a deep history and a commitment to excellence. Both organisations embody high-performance cultures, family-first values, leadership development, and a relentless drive to win,” Belfiore said.

“This partnership is more than just a sponsorship; it is a strategic alignment of two powerhouse organisations committed to winning—on the field and in the market.

“With Ray White’s ambition to lead every local real estate market and Collingwood’s vision to dominate the AFL landscape, the collaboration sets a new benchmark for industry partnerships.”

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