Ray White The Woollahra Group proved its deep connection to the local community over the last weekend in March, as one of two major sponsors of the Queen Street and West Woollahra Associations’s Woollahra Festival 2025.
The festival is a large-scale community-driven initiative featuring late-night shopping, live performances, a gala lunch, historic walking tours, and design talks, a writer’s festival and dog show.
Ray White Woollahra’s Brand and Marketing Manager, Rae Strachan, worked closely with the Queen Street and West Woollahra Association and the Woollahra Council to create marketing materials and engage with other businesses in the area to bring the festival to life.
“We spent countless hours working on marketing for the festival,” Rae said.
“I worked with the Association and various people in the community who reached out and wanted to help. So many people offered their services, including local PR businesses, photographers, magazine publishers - so it was a real community-driven event.”
Randall Kemp, principal of Ray White Woollahra, has always had a close relationship with the Association and wanted his business to be heavily involved.
“Real estate agents can say they’re part of the local community and know the various personalities and businesses who are the soul of the community - but unless you ingratiate yourself within local events, festivals and activities, you won’t really get to know your neighbours,” Randall said.
“With events like this, we’re so proud to see the Ray White Woollahra banner across huge event sites like the Ray White Event Hub, which served as the focal point for much of the entertainment across the weekend.”