Tracie Robertson has built a legacy of resilience, growth, and mentorship. As she celebrates a quarter century with Ray White, her journey from a pioneering young woman in a male-dominated industry to a respected leader and mentor reflects not just her personal achievements, but also the evolving dynamics of rural real estate.
Tracie has been part of the Ray White Rural business since 1999 and has grown the business to now have four agencies encompassing Ray White Central West Group, over 30 staff and almost 1,000 properties under management.
Tracie Robertson’s foray into real estate began with humble beginnings.
“When I started, there were essentially no women in real estate sales in our area,” Tracie recalled.
Studying real estate at TAFE by night, she was given an opportunity to help at the local Ray White agency in Parkes. “I filled in when a salesman went overseas, and I ended up selling 16 houses in my first month. It was a whirlwind start,” she said.
In 2006, Tracie took a bold step by purchasing Ray White Parkes. The road ahead was fraught with challenges.
“After the GFC hit, I was juggling seven credit cards to pay my staff’s wages. I was very close to selling our family home and moving into a flat above our office,” she said.
But Tracie's grit and determination paid off. She expanded the business by venturing into rural markets and embracing a broader scope beyond residential sales in Parkes.
Her career highlights are many, but having her children work alongside her remains particularly special.
“Seeing my son and daughter working here together was a highlight. They learned from the ground up and certainly got no special treatment. It was a joy to watch them grow within a team, on their own accord,” she said.
The Central West region will always be home for Tracie, an area which is fueled by agricultural industries and mining.
“People in the country value friendship and integrity above all else. Our behaviour when listing and selling property is so important; we don’t just hand over the keys and never see these people again. Our clients,
their family and friends are all integrated in our community, and ‘paying it forward” is the motto of regional Australia,” she said.