RWC network learns from Olympic gold medalist Grant Hackett
More than 200 RWC members gathered in Sydney today for a day of learning, development, and networking at the group’s annual conference.
Ms Denham returned to the stage to host a discussion with RWC Northern Corridor Group directors Michael Shadforth and Ashley Rees (pictured above). The panel discussed how RWC Northern Corridor Group had reshaped their team and grown their business astronomically since 2020.
“In 2020 we took the time to figure out what we want to be famous for. Trying to be everything to everyone is really tough,” Mr Rees said.
“We want to work as a team of teams and have a high-five culture that celebrates wins. We want to build a business worth passing on.”
Mr Shadforth said it was important to make sure each team was servicing their clients properly, rather than having the mentality of “the more stock the better”.
“We trim our listings every day because we know the energy that goes into servicing each listing properly,” he said.
Ray White head of social media Rebecca Green and RWC Western Sydney director Joseph Assaf presented a session on how to turn your social media into a strategic powerhouse marketing channel. They discussed how to prioritise and promote your unique point of difference online, and provided insight into defining your brand, creating engaging content, and leveraging your channels to connect with the right audience to help generate leads.
"I recognised the potential social media has, and I wanted to remain relevant and at the forefront of people’s mind," Mr Assaf said.
"I wanted to connect with everyone who is a key stakeholder in vendors' making a decision.
"You can't call 45,000 people within 24 hours, which is the number of views that I have been able to achieve on some of my social media posts.
"We are professional marketers; if we can't promote ourselves, how are we going to promote someone's largest asset?"