Winning Saturdays

Saturday is “Game Day” - the most important day in a real estate agent’s week, where agents have the opportunity to maximise the customers they meet through open homes (our shopfronts).

Ray White has a 15 per cent market share across Australia and New Zealand, however imagine the public perception if we conducted 25 per cent of the open homes? We would meet more people, add more data to our databases, generate more appraisal opportunities, and ultimately list more properties.

We have the opportunity to build significant market share off the back of “Winning Saturday”, and this competition was designed to do just that. Mark and Courtney also focused on increasing engagement with NurtureCloud’s buyer module and ensuring Ray White customers receive top notch service.

The metrics measured:

• Percentage of agents with five plus open homes
• Percentage of buyers called back
• Percentage of vendors sent a campaign report

Thank you to the 10 businesses who came on the journey, and a huge congratulations to Ashley Weston, Ellis Schofield and the team at Ray White Frankston who took out the top prize.

Ray White offices involved:

• Ray White Frankston
• Ray White Sutherland Shire
• Ray White Lower North Shore
• Ray White Glenelg
• Ray White Norwood
• Ray White Burleigh Group South
• Ray White Sherwood
• Ray White Ferntree Gully
• Ray White Rochedale
• Ray White Ascot