Become a business owner

The Ray White Group is backed by the largest corporate team of any real estate group in Australasia. The group's biggest investment is always into its people, providing best in class industry and specialty leaders for all aspects of the business.

Tiered with both national and local resources, at any given time, Ray White Corporate employs in excess of 300 support staff.

Each region is backed by local market specialists supporting your business at every level. There is a CEO with supporting administration, performance, property management and digital specialists in each region, to ensure granular support for every office across the network.

Our corporate team includes specialists in:

• Marketing (including branding, communications, digital marketing and social media)

• PR and media

• Performance and growth

• Recruitment and retention

• Customer experience

• Economics

• Commercial agency operations

• Legal and franchising

• Auctions

• Digital and software development

• Digital trainers

• Events

• Finance

• IT developers

• IT security

• IT operations support

• Property management

• Accounting solutions and profit

• Rural property and livestock experts

Training programs:

Ray White Learn

Our digital training app, Ray White Learn, is powered by EdApp. EdApp and our digital team have designed bespoke micro-learning sessions to supplement our comprehensive courses and make learning on the go simple.

It’s just one part of our holistic training program.

Auction Mastery

Ray White Auction Master is the perfect training session to brush up your auction process skills. These sessions are designed to embed the Ray White auction philosophy of Competition Creation™ in all our members to ensure they can obtain a premium result for their customers. The skills taught will ensure that our agents become the best auction agent within their market giving them a great opportunity to generate more business.

Compass

Ray White Compass is an initiative available through each state aiming to support the growth of sales teams and effective business units. The program is designed to create a platform which provides lead agents with the tools and skills they need to manage their teams effectively, whilst also providing practical skill sets and training to the new agents and associates.

By its conclusion, each agent will have accountability structures in place and tangible results of progress that will increase your team's capacity to generate more income and better service your listings.

Emerge

Our Emerge program is for agents averaging 10 to 30 sales per year, to advance on skills learned in Compass to support an agent who’s now becoming self-sufficient. We combine the core skill sets of listing, selling and negotiating - taking agents on their path through to Premier and Elite level agents.

These skills are taught through a combination of face to face and online mediums, as well as through our mobile-first learning platform (EdApp) for on-demand training.

Pathways

Our Pathways program is for experienced agents looking to grow and take their business to the next level (Premier recognition minimum requirement for entry).

The program is our pinnacle Elite and Chairman’s Elite development program. It’s accessed via submission to the state corporate team and each intake comprises a select group of high achievers who go on a six month journey. Each intake works through a bespoke program with guidance from our specialist business divisions, with each participant individually accountable to the performance team.

The outcomes from previous participants have been staggering with a minimum average 74 per cent year on year GCI improvements.

Leadership forum

This program focuses on the foundations of real estate leadership and business ownership. For business owners, sales managers and team leaders, this iteration of Ray White’s leadership academy is a regular workshop where we’ll be collaborating with the best leaders within the network.

Recognition and related events

We’ve built a world-class recognition program that inspires, excites and supports our people to chase their potential and build a successful and sustainable career at Ray White. Being part of the Ray White recognition program means you’re placed amongst the top performing agents, business leaders and property management teams in Australasia.

There are three tiers of recognition - Premier (top 10 per cent of agents), Alan White Elite (top three per cent of agents) and Chairman’s Elite (top one per cent). These apply across sales, property management and business ownership, and reflect performance within the markets to maintain competition. We also have a Tony Fountain Club Membership which serves to recognise excellence in auction performance. Recognition is based on performance across the financial year, and qualifiers are entitled to exclusive marketing collateral, invited to the annual conference, and are recognised in awards ceremonies at the end of each year.

Our recognition conferences include:

• Chairman’s Elite business leaders’ retreat

• Elite business leaders’ forum

• Emerging Elite business leaders’ forum

• Chairman’s Elite performer retreat

• Alan White Elite performers’ conference

• Emerging Elite conference

Leading Ladies

Leading Ladies of Real Estate is an industry-wide initiative focused on building a community that supports and inspires women in the industry to chase their potential - both personally and professionally.

This community is not at all about the exclusion of men, but it is about a focus on women. What could be more joyful than women creatively pursuing their passions, what they love, what they care about and what is meaningful to them. You can’t be what you can’t see, and we want to make strong, successful and ambitious women more visible. Leading Ladies seeks to do this through incredible women in this industry sharing their journeys with us.

Real Estate of Origin

It’s a race against the clock. How many appraisals can you book in four hours? The Real Estate of Origin event supercharges our agents to hit the phones and encourage their database to accept a free appraisal of their homes.

The event builds and encourages customer engagement tools, while creating a fun and supportive environment for agents of all ages and levels of experience.

Using in-house tech, the event is live-streamed across multiple corporate offices and via Zoom in network offices across Australia and New Zealand.

State-led events

Each year, our state offices organise fantastic events for sales, property managers and administrative staff to learn from their peers and the wider corporate team. These events are created to excite and educate our wider network about the market, sales techniques, new technology, and how to get the edge over competitors.

Some past events include:

• Ready. Set. Go! in Queensland

• Elevate, our national performance event

• Engage, the foundation sales event for New South Wales | ACT

• Launch, developed by our Ray White Victoria | Tasmania team

Connect conference

Connect is our cross-network major event, lasting two days, featuring incredible keynote speakers and presenters from all walks of life. The 2022 event was our biggest ever, with John Key, Jana Pitmann, and Duncan Wardle headlining our keynotes. We also celebrated our top performing agents during the conference at the International Awards Night, and finished off the huge couple of days with our signature end of conference party - A Night of White. Each Connect is always bigger than the next - with thousands of our members taking part in the day.

Ray White has invested considerable time and resources into improving our technology offering by delivering more features and making it easy for our vast member network to use. We call this our One System, and it’s unparalleled in the industry.

We’ve improved processes, giving flexibility and the power of collaboration, all while harnessing the immense power of our data lake, building real time insights to reach more customers, more often, and in a more timely fashion.

One System is underpinned by six core pillars:

1. Providing recruitment value by demonstrating clear digital differences to our competitors.

2. Careful selection of new applications or features so we can constantly innovate One System in specific areas we know are important or need technology improvements.

3. Integrating One System providers in a way that achieves optimal efficiency, with a strong focus on injecting our unique data sets from the Ray White Cloud into various documents, reports and systems.

4. Negotiating aggressively on group-wide agreements to provide pricing advantages.

5. Providing the deepest level of technology training to encourage adoption, usage and advocacy, and ultimately improving service moments as you list and selI more property.

6. Securing your client's data and business through industry best practices and resources.

The NurtureCloud Agent Operating System, launched in 2023, leverages propensity modelling, artificial intelligence and machine learning to help our sales agents find the hottest sellers and buyers in the market.

NurtureCloud empowers Ray White sales agents to be the most efficient and successful prospectors in the country. This technology is unlike anything else in the market right now. View some of the amazing features below.

• Smart Calls
• Bulk SMS
• Appraisals
• Simplified open homes
• Task management with to do list
• Smart Buyer Match
• Campaign Reports
• Real-time performance insights
• Customer portal

Read more about NurtureCloud, its features and capabilities here.

As a team of 20 marketing specialists, we’re based across Sydney, Brisbane and New Zealand, and service our Ray White network globally. We’re champions of yellow, implementers of innovation and custodians of the brand. We make it our mission to assist every Ray White member to be at the cutting edge of marketing.

We cover all aspects of marketing and communications with specialists in PR, social media, customer experience, internal communications, property management and in-house designers.

We’re here to do four main things:

• Drive the brand - in the hearts and minds of not only our customers, but our members and the industry

• Build customer loyalty - happy customers do your marketing for you - we have a number of ways to help you build, and keep, strong relationships with your clients

• Win listings - everything we do has a lens to help our agents and business owners generate more leads.

• Launch - ensure members joining the group launch their ambitions with a robust onboarding strategy so they can hit the ground running

Canva

For those who are already familiar with the platform, you'd know how easy Canva is to use and create beautiful designs. The best news yet - we've preloaded hundreds of Ray White branded templates ready for you to drag, drop and create!

Available to all Ray White and RWC members as part of our One System, Canva now provides you and your team free access to a powerful suite of marketing templates. Whether you need social media tiles, presentations, flyers, or anything in between, we've got you covered with thousands of professionally designed templates.

What you can expect from our Canva x Ray White Group partnership is collaboration made easy, being able to work in real-time with your team, easy access to brand kits and premium content with an extensive library of stock photos, videos, animations etc., AI integrated features making day-to-day marketing tasks more efficient and enhancing your designs, and so much more.

Brand Central

Brand Central is your online ordering system and home to your Ray White agent/office and property marketing templates. From property and agent press ads to flags, billboards and everything in between, this is where you’ll find them.

Integrated with your CRM, VaultRE as well as your people management platform my.raywhite.com all of your property and agent information syncs for an easy and streamlined property marketing experience.

With over 3,000 templates at your fingertips you are armed with the tools and resources to create exceptional property marketing.

Designly

Designly provides you quick release marketing templates for email communications, social media and digital listing presentations which can be customised for your office and property listings. These are ready-to-access e-marketing templates with data merge fields pulled from VaultRE.

DesignlyPro is an extension of Designly that will help you create stunning pre-listing kits and listing presentations that can be customised to fit the needs of each individual. The software is designed to make the process of creating these presentations easy and efficient, while also ensuring that they are professional and impactful.

DesignlyPro is also integrated with VaultRE to make it even more convenient for agents. With this integration, agents can easily access their client data and use it to customise the templates. Explore the advantage of DesignlyPro with a variety of templates available that are made by our marketing team to ensure a visually appealing and professional experience, while being able to be tailored to suit you.

Marketing Training Series

Our marketing team consists of 20+ marketing professionals, across multiple specialities including social media, content, communications, video, design, brand etc. Throughout the year, we've curated a schedule of 24+ sessions as part of our Marketing Training Series, educating our network from the basics of marketing, deep dives into social channels and paid advertising, to theory when applying brand and design strategies.

These structured sessions welcome anyone within our Ray White Group to participate, and attribute their completed lessons towards our Marketing Accreditation program. The Ray White Marketing Accreditation program acknowledges the achievement of marketers, admins and agents who display outstanding knowledge and implementation of Ray White marketing across three different levels: Bronze, Silver and Gold.

Ray White’s commitment to providing support to agents on profit is embodied in the Profit Team. Our investment in such a team is unique to Ray White.

Our consulting team are qualified accountants specialising in the real estate industry. Located across Australia and New Zealand the team can assist agents and principals in maximising their wealth from real estate activities.

Some of our services that help do this include but aren’t limited to:

• Benchmarking - comparing businesses to their peers

• Forecasting - understanding your future earning potential

• Team structure analysis - how best to utilise the members of your team, including analysing commission structures

• Budgeting - planning for the next financial year

• Investment analysis - acquisition opportunities and succession planning

• Financial and performance analysis

• Profit Pulse - a financial health check on your business at the touch of a button

Ray White Accounting Solutions

Our Ray White Accounting Solutions team assists business leaders in understanding and improving financial decision making and performance. This is done through:

Core accounting:

• Bill management

• Bank reconciliation

• Payroll

Value add:

• Month-end reporting

• Profit Pulse

Compliance:

• BAS agent ATO lodgements

• Control framework

• Accounting solutions team

• Network Finance team

Share of Voice / Ray White’s reach

Ray White consistently owns around 43 per cent of the media share of voice within the real estate industry, across all mediums, compared to our closest competitor who has around 13 per cent. When it comes to publicity and earned media, this is simply unparalleled.

Our specialist media team is extremely well connected in the industry and work tirelessly to gain as much exposure for our agents and auctioneers as possible - lining up journalists and cameras for auctions all over the country, especially on a Saturday. We showcase the iconic properties, the quirky curiosities and the people behind the homes. We give unparalleled commentary on the market, particularly through our chief economist Nerida Conisbee.

Our media share of voice gives us an undeniable edge over the competition; marketing and name recognition is paramount in a crowded industry.

Ray White’s investment into the collection and analysis of data has been assisting our businesses to identify their greatest growth opportunities and biggest risks well in advance. Our data drives our ability to analyse the market, prospect for listings, market to the community and ultimately sell stock. The sheer scale of the Ray White group is what makes our data so powerful, and it’s deeply integrated into all our technological and digital processes.

We're the only residential real estate group to invest in an economics team, which is headed by Chief Economist Nerida Consibee. Nerida and her team provide up-to-the-minute analysis throughout the month on any and all economic factors. The team is underpinned by robust technology, data mining and cleaning, meaning we are confident in our analysis, and reject unproven market assumptions.

Ray White Now is our monthly external report, written by the economics team. The report, and the way the Ray White team presents it, is the culmination of utilising our huge data lake. The resource means Ray White agents are experts - informed and armed with information invaluable to customers.

We produce our real-time auction data report - Competition Creators - weekly, compiling data from around Australia. Giving insights like clearance rates, number of active bidders, registered bidders, and auction price compared with previous highest offer, our economics team prove the success of auctions versus private treaties, and equip our offices with the evidence to back their sales methods to clients.