Become a real estate sales agent

The NurtureCloud Agent Operating System, launched in 2023, leverages propensity modelling, artificial intelligence and machine learning to help our sales agents find the hottest sellers and buyers in the market.

NurtureCloud empowers Ray White sales agents to be the most efficient and successful prospectors in the country. This technology is unlike anything else in the market right now. View some of the amazing features below.

• Smart Calls
• Bulk SMS
• Appraisals
• Simplified open homes
• Task management with to do list
• Smart Buyer Match
• Campaign Reports
• Real-time performance insights
• Customer portal

Read more about NurtureCloud, its features and capabilities here.

Pulse combines our unparalleled group data with our 120 years’ experience in supporting profitable market leaders, to produce tools that can help you become a high performing agent and build a quality, sustainable business. Built by our internal team of developers, Pulse can only be accessed by Ray White members.

The application gives agents the ability to set a yearly GCI goal which calculates the required prospecting and sale activity into an easy-to-follow plan to help prioritise, track and measure performance in real time.

Our agents love that Pulse provides motivation through their goal objectives, benchmarking and leaderboards as well as celebrates their success with personal bests and recognition progress.

Other than measuring agent and business performance, Pulse also exposes insights around days on market, clearance rates, auction statistics and more. Users can access information from both a state and national level to remain informed about important trends and access information needed to educate customers during different market cycles.

With more and more features being added, Pulse remains the central measurement of performance across our businesses. The development of Ray White exclusive applications like Pulse demonstrates our determination to utilise our data and control the digital future we intend to lead. Moving forward as a group, access to real-time data and market insights for consumers has never been more important.

We combine the core skill sets of listing, selling and negotiating - taking agents on their path through to Premier and Elite level agents.

These skills are taught through a combination of face to face and online mediums, as well as through our mobile-first learning platform (EdApp) for on-demand training.

The program is designed to create a platform which provides lead agents with the tools and skills they need to manage their teams effectively, whilst also providing practical skill sets and training to the new agents and associates.

The program is a six-month commitment geared towards adding width to a sales business by generating more opportunities from within an existing business, learning to leverage listings and also growing presence into a core marketplace.

By its conclusion, each agent will have accountability structures in place and tangible results of progress that will increase your team's capacity to generate more income and better service your listings.

The program is our pinnacle Elite and Chairman’s Elite development program. It’s accessed via submission to the state corporate team and each intake comprises a select group of high achievers who go on a six month journey. Each intake works through a bespoke program with guidance from our specialist business divisions, with each participant individually accountable to the performance team.

The outcomes from previous participants have been staggering with a minimum average 74 per cent year on year GCI improvements.

Ray White is at its core, a business built on leadership. The development of our current and future leaders is one of our most sacred duties, and the Leadership Academy, facilitated by world renowed Professor Boris Groysberg of Harvard Business School, is the pinnacle of leadership learning.

The Leadership Academy is an intensive learning experience, run through the case study method, and is attended by invitation only. The case method is instructor-guided, discussion-based learning. It introduces real-world scenarios with a protagonist facing important decisions. The case method is different from the traditional, instructor-centred model of education to a participant-centred one in which we will all play a lead role in our own and each other's learning.

No other group has been able to achieve the scale and the depth of services designed and delivered internally that Concierge delivers to its Ray White business owners, agents, property managers and Loan Market brokers. Concierge supports our businesses and customers through two separate business functions, being:

• Moving solutions

• Client nurturing and database management services

Some other groups outsource these services to external companies or overseas, but in doing so, they lose their biggest potential asset - trust, customer feedback, information, data and the ability to maintain and develop long term relationships.

Read more about the services Concierge provides here.

Being part of the Ray White recognition program means you’re placed amongst the top performing agents, business leaders and property management teams in Australasia.

We’ve built a world-class recognition program that inspires, excites and supports our people to chase their potential and build a successful and sustainable career at Ray White. Being part of the Ray White recognition program means you’re placed amongst the top performing agents, business leaders and property management teams in Australasia.

There are three tiers of recognition - Premier, Alan White Elite and Chairman’s Elite. These apply across sales, property management and business ownership, and reflect performance within the markets to maintain competition. We also have a Tony Fountain Club Membership for excellence in auctions. Recognition is based on performance across the financial year, and qualifiers are entitled to exclusive marketing collateral, invited to the annual conference, and are recognised in awards ceremonies at the end of each year.

Our recognition conferences include:

• Chairman’s Elite business leaders’ retreat

• Elite business leaders’ forum

• Emerging Elite business leaders’ forum

• Chairman’s Elite performer retreat

• Alan White Elite performers’ conference

• Emerging Elite conference

Ray White consistently owns 45 per cent of the media share of voice within the real estate industry, across all mediums, compared to our closest competitor who has 13 per cent. When it comes to publicity and earned media, this is simply unparalleled.

Ray White had a cumulative audience reach of 983,879,189 and an advertising space rate (ASR) of $457,209,805 in the 2022-23 financial year.

Our specialist media team is extremely well connected in the industry and work tirelessly to gain as much exposure for our agents and auctioneers as possible - lining up journalists and cameras for auctions all over the country, especially on a Saturday. We showcase the iconic properties, the quirky curiosities and the people behind the homes. We give unparalleled commentary on the market, particularly through our chief economist Nerida Conisbee.

Our media share of voice gives us an undeniable edge over the competition; marketing and name recognition is paramount in a crowded industry.

Each month our best performing agents take us in depth into their business journey and the skill sets that put them into the top one per cent of the network.

Each agent operates and thrives differently - the wealth of knowledge we have from amongst the best agents in the country can provide tips, tricks, or make you question how you’re doing things.

Watch some of our webinar recordings here.

As a team of 20 marketing specialists, we’re based across Sydney, Brisbane and New Zealand, and service our Ray White network globally. We’re champions of yellow, implementers of innovation and custodians of the brand. We make it our mission to assist every Ray White member to be at the cutting edge of marketing.

We cover all aspects of marketing and communications with specialists in PR, social media, customer experience, internal communications, property management and in-house designers.

We’re here to do four main things:

• Drive the brand - in the hearts and minds of not only our customers, but our members and the industry

• Build customer loyalty - happy customers do your marketing for you - we have a number of ways to help you build, and keep, strong relationships with your clients

• Win listings - everything we do has a lens to help our agents and business owners generate more leads.

• Launch - ensure members joining the group launch their ambitions with a robust onboarding strategy so they can hit the ground running

Sophisticated and unparalleled marketing technology, right at your fingertips.

Canva

For those who are already familiar with the platform, you'd know how easy Canva is to use and create beautiful designs. The best news yet - we've preloaded hundreds of Ray White branded templates ready for you to drag, drop and create!

Available to all Ray White and RWC members as part of our One System, Canva now provides you and your team free access to a powerful suite of marketing templates. Whether you need social media tiles, presentations, flyers, or anything in between, we've got you covered with thousands of professionally designed templates.

What you can expect from our Canva x Ray White Group partnership is collaboration made easy, being able to work in real-time with your team, easy access to brand kits and premium content with an extensive library of stock photos, videos, animations etc., AI integrated features making day-to-day marketing tasks more efficient and enhancing your designs, and so much more.

Brand Central

Brand Central is your online ordering system and home to your Ray White agent/office and property marketing templates. From property and agent press ads to flags, billboards and everything in between, this is where you’ll find them.

Integrated with your CRM, VaultRE as well as your people management platform my.raywhite.com all of your property and agent information syncs for an easy and streamlined property marketing experience.

With over 3,000 templates at your fingertips you are armed with the tools and resources to create exceptional property marketing.

Designly

Designly provides you quick release marketing templates for email communications, social media and digital listing presentations which can be customised for your office and property listings. These are ready-to-access e-marketing templates with data merge fields pulled from VaultRE.

DesignlyPro is an extension of Designly that will help you create stunning pre-listing kits and listing presentations that can be customised to fit the needs of each individual. The software is designed to make the process of creating these presentations easy and efficient, while also ensuring that they are professional and impactful.

DesignlyPro is also integrated with VaultRE to make it even more convenient for agents. With this integration, agents can easily access their client data and use it to customise the templates. Explore the advantage of DesignlyPro with a variety of templates available that are made by our marketing team to ensure a visually appealing and professional experience, while being able to be tailored to suit you.

Marketing Training Series

Our marketing team consists of 20+ marketing professionals, across multiple specialities including social media, content, communications, video, design, brand etc. Throughout the year, we've curated a schedule of 24+ sessions as part of our Marketing Training Series, educating our network from the basics of marketing, deep dives into social channels and paid advertising, to theory when applying brand and design strategies.

These structured sessions welcome anyone within our Ray White Group to participate, and attribute their completed lessons towards our Marketing Accreditation program. The Ray White Marketing Accreditation program acknowledges the achievement of marketers, admins and agents who display outstanding knowledge and implementation of Ray White marketing across three different levels: Bronze, Silver and Gold.